“We should not always run after a trend, we should first know what the customers are really looking for.

Campaigns and ads should be planned after understanding the customers as well as the overall market.”

– Nishit Nanda, CEO Consumer Business , Khimji Jewels

Khimji Jewels launched a campaign with 3 video ads. The theme is to reconnect with family members and BFFs through jewellery. 

We talked to Nishit and learned their thought process and the story behind the campaign. Read on to know more.

1. What is Khimji Jewels’ internal process of coming up with an ad campaign?

Our focus has always been on consumer experience. And every time we’re conceptualising an ad campaign, we try to explore stories that have human insight and can connect with our customers at a personal level. 

If they relate to our campaign, we have already gone a step ahead in reaching them. 

The objective of our ad campaigns is to focus on the happiness of our customers.

2. So, what was your thought process when you decided to create “Precious Moments Made More Beautiful.”? 

In these three films, we wanted to show real relationships; stories of family, love and the nuanced dynamics of interpersonal emotions in our everyday lives. 

This campaign aims to position the brand on the platform of authentic closeness and deep partnership with the consumer. 

Hence, it was built on the brand’s promise of making precious moments beautiful, reminding us that our lives are filled with precious moments and we only need to be aware of them to make them unforgettably beautiful.

The first film shows us the redefined relationship with the elders in our joint families and how we always look at them in a fixed way until another lens is presented to us. 

The second film explores the love and kinship between best friends for decades and reminds us that friendship is always the first. 

The third film brings us a glimpse of the love and proximity between a husband and wife and tells us how the glory in everyday living needs to be nothing more heroic than never forgetting to love one another every single day.  

3. How did you launch and measure your campaigns? Is there any internal checklist you follow?

We go all out with all our campaign launches, ensuring streamlined communication across online and offline platforms. 

To measure success, we check on the number of inquiries we get on our social media platforms. 

Then, of course, sales and demand of a particular collection measure the success of the campaign.

 If we run digital ads, we track metrics like impressions, CTC, CTR, and naturally, the conversion rate.

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4. What mistakes should marketers avoid when it comes to planning jewellery marketing ad campaigns?

One thing that marketers should always keep their eye on, is competitors. It’s not spying. 

By doing this, you can understand the market and might get inspired as well. 

Another thing that marketers should do is to know their customers, their tastes, and their wants in order to connect with them. 

We should not always run after a trend, we should first know what the customers are really looking for. Campaigns and ads should be planned after understanding the customers as well as the overall market. 

Visually aesthetic digital and social presence plays a very important role. Now and going forward, your presence must have a powerful digital impact. 

Check out these interesting Video Ad Campaign Stories

5. Please name the team behind this (share the team pic, if possible) and your latest company’s logo.

Brand: Khimji Jewels

Brand Leads: Nishit, Nishant and Sameer Nanda

Made by: Digital Dogs Content and Media

Idea and Creative Direction: Anjali Rawat (Digital Dogs)

Strategy: Ambarish Ray (Digital Dogs)

Project Lead: Ridhima Srivastava (Digital Dogs)

Produced by: PressPlay Collective (India)

Directed by: Yogesh Pandi

Music: Mukund Ambarish

Audio Production and Language Localisation: Potbelly Audio

Check out What Media is writing about Vidsaga

About Nishit (in his own words)

I joined the family business in 2013 after completing my graduation in Computer Science. 

I strive to create a confluence between the two worlds of logic and emotions in order to bring an experience that is both holistic as well as largely unparalleled in the jewellery sector. 

I believe that with focus, ethics, and transparency, one can meet, tackle and achieve milestones. I’m an absolute technophile. 

In my free time, I tinker with codes and listen to the latest keynotes of global tech titans.

About VidSaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post “One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda appeared first on Vidsaga.com.

“The brand BlueDart enjoys very high familiarity with the audience, so it is always a creative challenge that we take up to create communication that is better than before and ensure it does justice to the image we have built.”

– Ketan Kulkarni, CMO & Head, Business Development, Blue Dart. 

Blue Dart has always tried to come up with interesting campaigns in the past. Creativity and quality of service have always been their key focus. 

Recently they came up with the campaign – “We Move So Your World Can Move”. We talked to Ketan and learned the story behind this campaign. Read on to know more.

1. What is Blue Dart’s internal process of coming up with an ad campaign?

Blue Dart is one of the best brands in the logistics space and one of the most preferred brands when it comes to moving critical shipments. 

However, the express logistics category is such that you only understand the importance of a reliable partner when there is an urgent need felt by you or your organization. The rest of the time the category remains in the background. 

So, the task that we set for any ad campaign is its ability to stand out and also make a point succinctly. 

We always want the messaging to be single-minded to register with the audiences.

2. “We Move So Your World Can Move” is an interesting concept. How did you conceptualise the campaign? Please share the story behind making it.

India, like the world, was unfortunately struck by the pandemic. People could not move from their homes and everyone was learning how to live in this new normal. 

Being the Trade Facilitator of the nation, Blue Dart has always had a ‘First In, Last Out’ approach and we have always supported our country to ensure the continuity of the mission critical supply chain. 

Apart from the regular shipments, these also included pandemic-related medical equipment – PPE kits, Masks, gloves, blood samples, and medical equipment to name some. 

Given this scenario, we are proud to say that all through the pandemic we continued our services – with our six Boeing 757 aircraft flying across the country and our Blue Darters ensuring that the shipments reached their desired destinations. 

We wanted this ad campaign to highlight the critical role that we play in people’s lives and how we ensure timely service each time, every time. 

With this in mind, we re-engaged with our agency, Network. They had been our partners for many years albeit a gap of a few years. They know us and our business inside-out. 

In the course of our discussions with them, our Managing Director, Balfour Manuel, told them about the small and big instances of how we have performed our role as the Trade Facilitator during the pandemic. 

The network was sharp enough to get to the root of these discussions, and they quickly cracked the creative proposition ‘We move, so your world can move’. 

This was a beautiful articulation of the role that we play in everyone’s life. This thought was then expressed through three different situations in our ad films. 

Also, Network decided to seed a larger thought of converting Blue Dart into a ‘verb’ over a while with the caption #BlueDartIt. Our plans, going forward, are to keep building on this.

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3. How do you plan the launch and media for the campaign?

Our business is largely B2B, so the media plan was drawn up to reach these audiences. We used a mix of TV and Digital to reach our audiences in a focused manner. 

Also, from a creative standpoint, we used the ad films along with Static creatives to add multiple messages that make strong points about Blue Dart – these could be facts not generally in the limelight but imagery which needed to be put across to our audiences.

4. According to you, how can one get the messaging right for a Video Ad campaign?

As an internal brand custodian, there are many salient points and value propositions that one may want to highlight. 

However, the danger of saying too many things is we end up confusing our audience. 

We believe in weeding out the things that add complexity and take away from the simplicity of Blue Dart. 

That way one arrives at a single-minded proposition which makes the communication sharper and helps register the USP better.

Check out What Media is writing about Vidsaga

5. Name the team behind this

Agency: Network Advertising

Chief Operating Officer: D B Murli

Chief Creative Officer: Shayondeep Pal

Creative Team: Pervin Bhesania, Komal Ranjan

Account Management: GVK Samson, Arunashish Chaudhary

Production House: Karman Line Films

Director: Viveck Daaschaudhary

Check out these interesting Video Ad Campaign Stories

About Ketan

I am a Chief Marketing Officer and Head of Business Development at Blue Dart, South Asia’s premier express air and integrated transportation distribution and logistics company and part of the Deutsche Post DHL group.
I have a rich and varied experience of over 26 years across industries as diverse as FMCG,
Advertising, Alcoholic Beverages and Travel Goods.
I joined Blue Dart in December 2006, and am currently responsible for new business development, product innovations, process improvement, customer activation and loyalty, market research, strategic intelligence, public relations, corporate communications and sustainability.
I have been on an advisory council of the CMO Asia Council and have received numerous awards across forums in the areas of Marketing, Branding and Corporate Social Responsibility.
I also hold a jury position at the BSE – Corporate Responsibility Awards, the SIFE Enactus Panel and the Asia HR Congress.

About VidSaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post “Our approach to communication has always been to get the audience to sit up and take notice.” Ketan Kulkarni appeared first on Vidsaga.com.

“The campaign ‘Badalti Soch’ is a representation of transformation and progressive thoughts today’s consumers have and what the brand stands for – changing the way things were done.”

 – Tulika Shukla, AVP, Brand Strategy & Communication, RentoMojo

Rentomojo has launched a new campaign targeting young professionals. The idea is to encourage renting furniture in this tough time. 

We talked to Tulika and learned how this idea emerged and how she and her team conceptualised the ad campaign.

Read on to know the story behind the campaign.

1. What was your thought process when you were creating the Ad campaign?

In a country where buying furniture is considered a primary way, renting had many stigmas attached to it of not being able to own the products, less awareness towards recycling and reuse and low environmental consciousness. 

Renting furniture and appliances was never a mainstream choice when it came to furnishing homes, 5 years from today. 

Moreover, it was an unorganised market involving hassles of visiting second-hand markets or dealing with strangers, lack of surety in quality, and additional stress in pickup/delivery. 

RentoMojo revolutionised the way people furnish their homes by renting furniture and appliances without moving a muscle. 

Today the customer does not want to get into the whole process of furnishing. The initial years went into educating customers and creating a shift in consumer mindset. 

Today, renting is the primary choice to furnish a home, for anyone looking to do it with convenience and ease. 

There has been a big change in the thoughts of consumers too and they understand the benefits of renting. 

Today they are making choices that matter to the environment, giving voice to brands who have a voice for themselves and embracing change. 

Our purpose is to create a brand that stands for this transformation and resonates with our customers. 

The idea is to share the big and small transformations in society and create a purpose-driven brand with powerful and relatable storytelling. 

2.  “Badalti Soch” is a nice concept – how did this idea come and how did you execute the idea?

The campaign ‘Badalti Soch’ is a representation of transformation and progressive thoughts today’s consumers have and what the brand stands for – changing the way things are done. 

The rental subscription category is rapidly growing but lacks an emotional connection and this campaign was created to increase brand affinity and appreciate the consumers who are breaking barriers and are everyday changemakers. 

Several people lost their jobs during this pandemic but it was encouraging to see people not giving up and carving a path on their own. 

There were many who took the plunge to start on their own and during these difficult times, create jobs for themselves and many others. 

Our ad was inspired by these young professionals who transformed the traditional ways of doing things. 

During this time, WFH as a category also saw huge organic demand and we decided to create a narrative that positions renting as a progressive, transformed way of lifestyle. 

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3.  What best practices do you follow when it comes to executing video ads?  Is there any internal checklist before you launch a campaign?   

Creating stories and stories that relate requires a lot of process, planning and rigour, right from ideation to launch. 

What has worked before may not work now and hence, adding relevance, to the content is very important. 

We have developed some best practices and also borrowed learnings from the most loved campaigns in India and the world. 

The foremost step is to validate if the idea/story is relatable and shareworthy. 

Research in small groups within the organisation and outside on the concept, identifying and finalising the right set of metrics to chase and accordingly finalising the media. 

Spend a lot of time on the brief and make sure the understanding is similar to everyone contributing to the video. 

Ensure team members, internal and external, have a lot of freedom while going through the creative process. 

Ensuring timely and structured feedback is very important. 

Since we are a digital-first brand, we have a few checks for videos:

• Clear CTA and brand appearance in the video
• If the video is in Hindi, use English subtitles so it can be understood by non-Hindi speaking audience too
• SEO optimised title, description and CTAs linked with the video on each platform where the video is published
• Creating 5-second promo for remarketing (works well on YouTube)
• Visually appealing thumbnail and cover image on the video

4. What mistakes our community members should avoid when it comes to planning ad campaigns?

Every team and individual may have their own way of approaching a campaign. 

Some of the things that have worked in our favour are complete clarity of what output to expect right from when the brief is structured and not leaving anything to chance. 

As much as you trust in the creative process and a good content piece, you must plan for its distribution too. 

Another important aspect is to trust every team member to deliver. 

Invest the experience only in reducing the effort for doing known things and taking risks to explore new territories. 

If you are hiring an agency/individual, ensure the output comes through collaboration and not micromanagement of the output.

Learn from Video Marketing experts

5. Please name the team behind this campaign.

The entire campaign was ideated and planned inhouse.
Production House: Veda Media House, Mumbai
Director: Jay Bhansali

Are you a video marketing expert? Take these quizzes

About Tulika ( in her own words)

I hail from a small town, Bhilai and like many I became a Marketing Professional by pure serendipity. 

My interest grew more when I started reading case studies in the B-school, understanding consumer behaviour etc. 

My first job allowed me to understand Semiotics – a study of signs and symbols that gave me a very structured approach to thinking and applying insights in problem-solving.

I have 8 years of experience and I aim to learn every day and get better than my previous self. 

RentoMojo has been the biggest learning ground and is also a brand that I have scaled from scratch and it gives me immense pleasure to see the brand being recognised by people.

When I started working, I was surrounded by strong women leaders, who managed life and work so well that it looked effortless. 

I believe there is a need for more women leaders and role models who can inspire and set an example for the coming generation of the workforce and my aim is to work and be one myself so more small-town girls like me know and believe that they can achieve anything.

Check out these interesting Video Ad Campaign Stories

About VidSaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post “Spend a lot of time on the brief and make sure the understanding is similar to everyone contributing to the video. ” – Tulika Shukla appeared first on Vidsaga.com.

Can marketing stories still induce hope in this global pandemic? 

What is the responsibility of a video marketer in the current situation?

In this pandemic-affected world, can video marketing sustain us? 

These were our thoughts when we were compiling this list of Video Marketing Disruptors. 

But as they say – we can’t choose good or bad times but what we can actually choose is what we can do with the time given to us.

And even in a time as challenging as now, there are a bunch of video marketers across the globe who are challenging and changing video marketing.

No need to say that shortlisting 25 was a huge task. We obviously had our criteria but the top 25 was not that obvious. So after a lot of debate, discussion and arguments, somehow we managed to finalize this list.

Presenting Top 25 Global Video Marketing Disruptors!!

Chris Savage – Founder / CEO – Wistia (UK)

He is the founder of one of the top video software companies in the world – Wistia, Inc

Phil Starkovich, CEO, Tubebuddy (USA)

Phil co-founded the disruptive Youtube analytics tool. TubeBuddy is regarded as one of the best tools in the video marketing space.

Shay Rowbottom, CEO – Shay Rowbottom marketing (USA)

She has disrupted LinkedIn Video Marketing and is one of the top video influencers.

Aashish Chopra, VP content marketing, IXigo (India)

He has completely owned Enterprise Video Content Marketing with his viral videos. (370 million+ views)

Jason Hsiao, Chief Video Officer, Animoto (USA)

He is one of the creators of the top  video creation tool – Animoto

David Walsh, Video Strategist, David Walsh online (UK)

David is a Youtube video strategist and consultant – also known as Mr. Youtube

Paolo Kernahan, On-camera coach, No Fuss video (Venezuela)

Paolo is a former TV journalist and now an on-camera coach.

Maayan Gordon, CEO – Maayan Gordon media (USA)

She is a new-age video marketer and one of the top social media video coaches. 

Karthi Marriapppan, Co-founder / CEO, Hippo Videos (India)

He founded Hippo videos – video personalization and video distribution platform.

Derral Eves, Video marketing strategist, Vidsummit (USA)

Derral is the man behind  VidSummit 

Rob Sadie, Founder, VidIQ (USA)

He is the creator of top youtube video analytics tool – Vidiq

Greg Jarboe, Co-Founder, SEO-PR (USA)

Greg is one of the 25 successful online marketing gurus – Known as Youtube Guru

Matt Ballek, Video marketer/ YouTube Consultant, VidiSeo (USA)

He is a digital video marketing coach and has a base of over 8,000 students in tutorials with over 2 million views.

Natalie De Souza, Founder – Natalie Stories (USA)

Natalie has built a unique  Facebook Live show that has  over 2M followers

Dan Rayburn, Chairman, streaming summit at NAB shows (USA)

Dan is a 25-year streaming media veteran considered to be one of the foremost authorities, on streaming media technology and OTT business models.

Olivia Solomons, Video presentation and public speaking coach. (Australia)

She is well known for her unique video presenting, and video conference hosting workshop.

Jose E. Puente, CEO – Gotmy (USA)

Jose created the platform for Virtual Events & Live Video

David Murdico, Creative director, Supercool creative agency (USA)

David is listed as one of the top video influencers by many business communities. 

Goldie Chan, Founder – Warm robots (USA)

Goldie is Linkedin Top Voice, social media strategy leader & personal branding expert.

Deepak Sharma, OTT and personalized video expert (India)

Deepak has expertise in Video Solutions and Streaming solutions & Engineering.

Karen Kavett, Youtube content expert, Karen Jigsaw (USA)

She runs a successful channel on jigsaw puzzle review – Karen puzzle. 

Scott Simson, CEO – Video marketing World (USA)

Scott has grown his Youtube channel organically to over 100 million views.

Mohamed Salah, YouTube growth strategist at No Steroids (Egypt)

Mohamed has inspired many others to take up Youtube Video Marketing.

Tom More, Founder / CEO- Promo.com (USA)

He is the creator of a prominent video creation tool for SMBs – Promo.com

Sean Cannell, Founder, Think media (USA)

He has built a 7-figure Online Video Education Company

Also, check out the Top 25 Global Video marketing disruptors of 2019

Join Global Video Marketers’ Community

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We are almost in 2022 and video is quickly replacing text and images. Brands also have to inculcate video in all their marketing and communication efforts.

At the same time, all social media platforms that serve as video distribution platforms are also adding new features to make video marketing simple and effective.

As a marketer/entrepreneur, we must know the latest happenings in video marketing world to stay ahead of the competition.

So, to keep you updated with the latest news in video, we have compiled a list of all the new things in video marketing in November 2021.

Here are Top 12 New Things In Video Marketing In November 2021

Facebook Video Marketing

Instagram Video Marketing

Snapchat Video Marketing

WhatsApp Video Marketing

Twitter Video Marketing

YouTube Video Marketing

TikTok Video Marketing

Telegram Video Marketing

Pinterest Video Marketing

Check out these Top Video Marketing Tools

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