And today he is a Digital Marketing Expert at a renowned video monetization SaaS company.

Read on to learn more about him and his YouTube SEO Strategies.

1. Tell us about your life journey Amir.

I’m a musician by nature, but since I can remember I had an endless curiosity for anything web and marketing related. I was born in Iran and later moved to Tbilisi, Georgia to study classical piano and composition.

I work as the digital marketing manager at Uscreen, an all-in-one video monetization platform and manage our SEO and YouTube content marketing, among other things.

2. What are the YouTube SEO strategies you have identified that work?

The YouTube SEO strategies that currently work, haven’t changed that much from the last few years.

The best way to rank high on YouTube is to create an engaging video that your viewers love to watch, optimize your video title and description to target the right set of keywords and create an engaging thumbnail that stands out and drives clicks. 

Sounds fairly simple, right?

In reality, getting each of these rights can be very difficult. It’s very important to understand where you start from and where you want to be.

In the past few years, more and more businesses are turning to YouTube to boost their reach and grow their following. Similar to traditional content marketing, you need to first identify which set of keywords you want to rank for, and what metrics above all else, you want to track.

Be specific – Subscriber numbers or number of views don’t mean much for a business if you’re not converting your viewers.

If you’re just starting, it’s best to find relevant long-tail keywords around your top KDP keywords and start targeting those.

Many tools can help you find topic ideas. Among them are Ahrefs, Google Trends, TubeBuddy, VidIQ, and YouTube’s own auto-suggestion feature.

For example, when you put “content marketing” in Google Trends, you can see that the search volume for this topic has been increasing on YouTube in the US:

Once you find the right topic idea, you can go to YouTube, and start typing in the search bar. Similar to Google search, YouTube will start suggesting different topic ideas:

You can then use a tool like TubeBuddy or VidIQ to get some stats on the search volume and the competition of your keyword:

For example, TubeBuddy estimates that “content marketing for small business” has around 3K monthly search traffic, however, since the competition level is high, this might not be a good keyword to target for a channel that is just starting out.

So to wrap this up, identify a few sets of long-tail keywords that have average to low competition, and average to high search volume, then create an awesome, engaging video around that topic.

Optimize your title and description, add relevant tags, and create an engaging thumbnail that drives traffic to your video.

Learn Video Marketing from Video Marketing experts

3. How Youtube SEO is different from Google SEO?

In some aspects, YouTube is fairly similar to Google, and in others, YouTube SEO is a whole different game. Similar to Google, you first need awesome content to be able to rank high.

Without that, there’s really no SEO. If you also have experience with optimizing pages for Google, I believe the on-page SEO part of YouTube, should be fairly straightforward for you. But that’s pretty much where the similarities end.

To rank high on YouTube, you don’t need backlinks or technical SEO. On YouTube, your primary focus should be on creating quality content that drives the results that you’re after.

Moreover, on YouTube, your views and watch-time sources aren’t limited to YouTube searches. As your video starts picking up views and generating engagement, YouTube will start suggesting your video to other viewers who might be interested in what you’re offering.

Remember, YouTube’s number 1 priority is to keep users on the platform and engaged. 

Make that your number 1 priority and you’ll be golden.

Check out – Top 25 Global Video Marketing Disruptors

4.  What are the best practices for YouTube on-page optimization?

Let’s dive into some of the best practices for YT on-page optimization:

1. Make sure to include your target keywords in your title

According to YouTube, you must always include your target keyword in your video title. And a study by Briggsby echoes YouTube’s recommendation.

Briggsby found that including your target keywords in your title can rank videos higher on search results pages. 

This doesn’t mean stuffing keywords in your title. You also need to make sure that your title is engaging and optimized for viewers.

2. Keep your title concise and under 60 characters

In my experience, the shorter the title of a video is, the more it can generate views and watch time.

3. Write an optimized description

Make sure to write a well-optimized description for your video. If possible, include your target keyword or key phrase in the first paragraph.

When writing the description, aim for a keyword density of 3% to 4%, and a description length of 300-400 words.

4. Include a Timestamp in the description

Google recently started including a timestamp of YouTube videos in the video carousels on Google SERPs. This will allow users to jump to a specific point in your video. But more than that, this will allow your video to stand out on the SERPs, especially on mobile SERPs.

To get this on Google, Simply add a timestamp of each of the steps or chapters in your video, to your description.

You can read more on the best practices for marking timestamps on YouTube here. 

5.  How can someone optimize for longer watch time?

Here are a few ways, we’ve been using to optimize our audience retention for longer watch-time:

1. Hook your viewers quickly

The first 15-20 seconds of your video are essential for your audience retention. Start your video by telling your viewers what exactly they’re going to find out by watching your video. Include your intro, and graphics after you hooked the viewer, and not before.

2. Use pattern interrupts

Pattern interrupts are awesome and can do wonders for your audience retention. You want to make sure that you’re continuously changing things up, including your shots, b-rolls, graphics, visuals, and script. Don’t allow viewers to get bored.

3. Deliver on your Promise

Creating a clickbait title and thumbnail can get you a lot of views, but you want to make sure that you deliver on what you’re promising to the viewers, otherwise, they will simply go watch another video and never come back. 

4. Don’t drag your video too long

Once you’ve delivered on your promise and have fulfilled the searcher’s intent, include your CTA, and end the video. Don’t drag your outro too long. Doing so will make your viewers lose interest.

I hope you find this helpful, you can learn more about Uscreen by subscribing to our YouTube channel: https://www.youtube.com/c/uscreentv

Are you a video marketing expert? Take this quiz

The post The best way to rank high on YouTube is to create video that your viewers love to watch – Amir Shahzeidi appeared first on Vidsaga.com.

As a child, Paolo Kernahan had a passion for reading and storytelling. After completing his studies he began a career in TV journalism. After this, he created his own television programming.

And now, with more than 25 years in broadcast journalism, he is now an On-Camera Coach and Instructor.

Read on to more about him and his DIY Video Marketing Strategy.

1. Tell us about your life journey, Paolo?

I live on the island of Trinidad in the Caribbean where I grew up. As a child I had a passion for reading and storytelling; two traits I inherited from my father.

I started writing as a teenager and continued my interest in literature at University in Canada. When I returned to Trinidad after completing my studies I began a career in TV journalism.

I eventually branched out to create my own television programming which then evolved to web content creation for private clients. That’s my story in a nutshell.

Check – Top 25 Video Marketing Disruptors in Australia

2. What prompted you to become a Video Marketing Consultant?

When I was creating my own television programmes I had to market the shows myself. The cost of conventional advertising (newspaper adverts) was horrifying.

With a limited budget, I turned to using my own cameras and social media to spread the word about my programmes.

After having done that for several years I thought, why not offer that service to clients who are trying to break into digital marketing?

Also Check – 25 Video Marketing Disruptors in India you must know

3. How one can speak confidently in front of a camera?

There are several techniques to speaking with confidence on camera. If I had to boil it down to 3 simple steps it would be these:

1) Focus on the camera not as a menace, but as a tool to raise the profile of your business and boost revenues. Change your mindset about appearing on camera.

2) Learn as much as you can about your industry/profession or particular field. Being comfortable with your subject matter and having a good grasp of the material is the best antidote for on-camera jitters.

Ideally, if you fill your mind with knowledge about what you want to speak about you will leave no space for nervousness.

3) Practice as often as you can in front of the camera. Review your recordings and look for areas where you can improve.

Don’t forget to be on the lookout for elements of your presentation that you like. Personal positive reinforcement is a huge motivating factor.

Check This – Top 25 Video Marketing Disruptors in the Middle East

4. How Marketers and Entrepreneurs can adopt a DIY video marketing strategy?

DIY video marketing is an excellent, cost-effective way to raise your brand profile and bring more customers into the fold.

Entrepreneurs tend to shy away from it, either because they are afraid of going on camera or have mistaken ideas about the costs associated with creating video content.

Anyone can start to produce video content themselves inexpensively. The first port of call that I would recommend would be training.

If you learn on-camera confidence and the methods for sustainable video content creation you can save yourself a tremendous amount of time starting up your own video marketing strategies.

There are countless ebooks and online courses that are structured in a way to give busy entrepreneurs a simple introduction to DIY video marketing and techniques that they can apply to their businesses almost immediately.

As far as equipment goes, start small. Begin with your smartphone and work your way up from there.

The beautiful thing about doing training for DIY video marketing is that the more you learn about the proper techniques for effective video content creation, the cheaper it is to do it.

In the world of video production, technique is always more important than equipment.

Read our other articles here – Video Marketers Community

5. What advice you would like to give to Video Marketers who want to use video content to create opportunities?

I would recommend a few things. Don’t wait until conditions are perfect to get started. The timing will never be right, the money will never be there, and the resources will always seem insufficient.

Do the training and start small. As more revenue rolls in and more resources become available you can step up your game.

Don’t delay your business goals by waiting for some unattainable measure of perfection to materialise. 

Also, there are more videos online than ever before as entrepreneurs are tapping into the power of the medium to grow their prospects.

What that means is that it’s getting more difficult to get attention online as platforms become more crowded. 

It is more important than ever to invest the time in learning how to create video content that will stand out above the noise.

Learning how to speak confidently and with clarity in your videos will set you apart from the millions of just-average videos circulating the internet. 

If you’d like to learn more about using video to help your business stand out, check out: No Fuss Video

Paolo has also created a camera confidence course designed to help entrepreneurs speak with poise and confidence on camera and command the attention of customers. Please visit his course page here: Camera Confidence

Invitation to join Global Marketers Community Discussion Space

If you would like to recommend a Video expert to get featured here, simply send his/her LinkedIn profile link to us at team(at)vidsaga(dot)com

The post In the world of video production, technique is always more important than equipment – Paolo Kernahan appeared first on Vidsaga.com.

With more than 70Bn+ messages being sent and over 10Bn+ emojis, stickers & GIFs, being shared every day, conversation media solutions has become the most efficient tool to develop brand resonance and recall among consumers.

Conversation and content have changed a lot in recent times. Emojis, GIFs, Memes etc. have become prominent in expressing ourselves during digital communication.

 And the marketing world is also not aloof from them. They are taking an important place in today’s world of business. 

But how exactly does conversation media marketing work? We talked to Anika regarding the same. Read on to know more.

I have always believed in doing something different. Apart from being overly aspirational, I have always envisioned myself becoming an achiever – somebody who strives to reach newer heights and never settles for anything less.

I have fond memories of being a runner – still reminiscing about when I used to participate in a lot of competitions in school. 

Since then, I have believed in constantly chasing dreams and ambitions. 

I could perhaps attribute it to the fact that I never truly felt satisfied and that is what always propels me to keep becoming better, keep finding something different, that slight edge. 

Most importantly, I am blessed to have parents who have worked so hard to ensure that I get a convent education and be exposed to an environment that instils discipline and rigour in my personality. 

Today, I take pride in my work ethic and beliefs that have encouraged me to reach where I am today. 

As far as my academics are concerned, I completed my graduation in environmental engineering – a four-year bachelor’s degree only to realize that It wasn’t for me.  

Hence I dived into an opportunity to get into the field of digital marketing soon after. I went on to pursue my post-graduation from IIM Calcutta and carefully selected – Strategy and marketing as majors, the two subjects or fields that resonated the most with me! 

Right after this, I officially began working in strategy consulting. It was still a relatively strange phase of my life. 

I worked on various industry clients and tried my hands at different verticals, including sales acceleration, process revamps, and change management. 

Yet, I felt that my work lacked a strong sense of purpose. That’s when I came across Bobble AI and stepped right into an expanse of marketing technology disruptions and was enamoured by the vision the world was yet to see!

Are you paying high? Check – Global Video Production Price Guide

1. What is Conversation media marketing? And how impactful is it on today’s GenZ or millennials?

Let me begin by giving a bit of context here. In the world of overwhelming disposable social media and skip ads, the humble text message achieves what no other medium accomplishes. 

It delivers to hearts and minds. 

Brands can leverage and enact an integral role in the messaging experience as there is nothing more authentic and persuasive than what one friend says to another.

Millennials and GenZies aged between 18-34 years gravitate more towards a more individualized experience online. 

They are practically living on messaging platforms including WhatsApp, Snapchat, FB Messenger, Instagram Direct, iMessage, and more — talking about movies and web series, apps, food, and clothing brands they love. 

They are consistently the “always connected gen,” and while they are at it, 90% of the media used in chatting includes — emojis, stickers, GIFs, and memes, to name a few — other than the text, of course. 

With more than 70Bn+ messages being sent every day, and over 10Bn+ emojis, stickers & GIFs, being shared and the fact that users love to express themselves better with visual and interactive forms of communication, conversation media solutions has become the most efficient tool to develop brand resonance and recall among consumers and secure a spot in everyday conversations.  

2. How far, according to you, has conversation media marketing made its place among the people and branding strategies?

The journey of a thousand miles began, in this case, with one and many small successful steps! We are inching towards a time where – outdoor media, print media, and social media are getting saturated and eclipsed by this disruptive platform of conversation media – what one friend says to another. -.

Of late, brands have begun to explore new-age solutions that can provide an authentic and seamless way of engaging with their consumers, at the right time! 

Several brands such as Coca Cola, McDonald’s, DHL, Reebok, ITC, United Breweries, Starbucks, IKEA, Subway, HBO Max, and so many more have leveraged these solutions in diverse capacities. 

While Bobble AI is disrupting this form of marketing in India, players worldwide use similar concepts to help brands foray into conversations.  

3. How is conversation media marketing different from traditional marketing?

Today, most brand marketers are finding it very hard to create a substantial recall value among consumers. Varied reasons are contributing to these phenomena, such as:

• Shrinking consumer attention span, after all, there’s only so much information we can process! 
• Digital ads misfiring and increasing use of ‘skip ads’  
• The world of too many choices and the sheer abundance of brands in every product category today. 

All these factors put together are reducing the significance of traditional marketing methods to a large extent. One such impact has been on outdoor advertising. 

In the post-COVID era, when many people are bound to stay indoors, this advertising form has become somewhat obsolete – and the pandemic jolted brand marketers towards an agile brand marketing strategy – one that is sustainable and relevant – even in the future. 

These content consumption trends have given rise to an evident preference for online communication channels, including chat/messaging platforms such as WhatsApp – a largely untapped channel for the longest time.

Conversation media marketing solutions have offered a reasonably informal yet engaging method for brands to strike a direct chord with consumers – the millennials and GenZies in India. 

A simple chat with a friend about coffee and an option to share a Starbucks mocha emoji laughing or a hot brewing Nescafe GIF through Bobble AI tech-enabled keyboard solution is highly empowering for brands. 

The brand’s message is so seamlessly amalgamated with consumers’ real-time intent while the conversation is going on- that it’s almost magic (if you want to believe in it :D)

The thrust is the ability to deliver the brand’s message to the right audiences and at the right time – in the most engaging way – and that’s what makes conversation media so much more powerful than anything that’s been happening!

Youtube SEO: 10 Hacks you need to know

4. Do you think the new way of conversation media through GIFs and Emojis is becoming a great marketing source? 

Absolutely, in fact, I would call it the best source of marketing in current times. It is often said that change is the only constant, but its potential is often misunderstood.

It is only after the internet revolution, the inception of the World Wide Web, and the emergence of social media channels and possibilities, that people realized that it is possible to connect with extensive set audiences and bring out an advertisement for a simple product like a Diet Coke on a Facebook page.

 Most brands used to communicate with the masses through popular channels such as TV and radio alone.

Interestingly, many brands have been agile and are ready to embrace the latest inclination towards digital.

They are fast adapting to changing times while being mindful of evolving content consumption patterns and consumer attributes. 

Millennials and GenZies – the always-connected generation, love to chat and express themselves with emojis, avatars, GIFs, and every conceivable form of visual media one can imagine. 

Additionally, they want to keep stress on their aspirations and penchant for specific brands all the time in conversing with each other. And that’s why conversation media marketing is not some pie-in-the-sky idea, it’s truly marketing, with a cape!

Learn from Video Marketing experts

5. What advice would you give to marketers who haven’t adopted this yet?

To my mind, most marketers today have begun to realize the real value of having a digitally focused marketing strategy. 

They are also open to finding new and innovative ways to ensure a relevant connection is made with the intended audience. 

Moreover, social media is already grappling with challenges around hate speech declining engagement time, and a constant bombardment of adverts. 

Conversation media is the new horizon in the digital brand marketing category – with all other marketing formats being overused and rendered more or less irrelevant and ineffective. 

Marketers can now garner brand impressions in the most powerful and trusted communication channel invented – the personal conversation between two friends, and that is the crux of my advice to marketers who have not explored Bobble AI and its unique offerings till now. 

Check out these interesting Video Marketing Campaign Stories

About Anika (in her own words)

I have always believed in doing something different. Apart from being overly aspirational, I have always envisioned myself becoming an achiever – somebody who strives to reach newer heights and never settles for anything less.

I have fond memories of being a runner – still reminiscing when I used to participate in a lot of competitions in school. 

Since then, I have believed in making constant efforts to chase dreams and ambitions. 

I could perhaps attribute it to the fact that I never truly felt satisfied and that is what always propels me to keep becoming better, keep finding something different, that slight edge. 

Most importantly, I am blessed to have parents who have worked so hard to ensure that I get a convent education and be exposed to an environment that instils discipline and rigour in my personality. 

Today, I take pride in my work ethic and beliefs that have encouraged me to reach where I am today. 

As far as my academics are concerned, I completed my graduation in environmental engineering – a four-year bachelor’s degree only to realize that It wasn’t for me.  

Hence I dived into an opportunity to get into the field of digital marketing soon after. I went on to pursue my post-graduation from IIM Calcutta and carefully selected – Strategy and marketing as majors, the two subjects or fields that resonated the most with me! 

Right after this, I officially began working in the field of strategy consulting. It was still a relatively strange phase of my life. 

I worked on various industry clients and tried my hands at different verticals, including sales acceleration, process revamps, and change management. 

Yet, I felt that my work lacked a strong sense of purpose. That’s when I came across Bobble AI and stepped right into an expanse of marketing technology disruptions and was enamoured by the vision the world was yet to see!

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post Know about Conversation media marketing from Anika Tanwar appeared first on Vidsaga.com.

With the increasing pace of the fashion industry, the need for e-commerce and effective marketing strategy on all channels is of utmost importance in today’s time.

We talked to Celine to understand the insights on E-commerce Fashion Marketing. 

Read on to know more about it.

1. What are the best e-commerce marketing trends you have come across? 

One thing that I am consistently working on is e-mail marketing! A lot of data supports that it is huge for e-commerce and building that e-mail list is a must for anyone in the industry. 

2. What best practices one must adopt when it comes to marketing fashion on e-commerce?

KEEP IT TRANSPARENT. EDUCATE DON’T MARKET. 

This is especially important in the fashion industry. There is so much clutter around fast fashion and seasonal trends that consumers can’t spot the difference between that and a brand aiming to make an impact. 

By being transparent and educating, you have a much higher chance of standing out — plus you’re keeping it real, and people connect with that. 

Check out these interesting Video Marketing Campaign Stories

3. How can the fashion industry be more sustainable?

Many ways. The fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined. 

At this pace, the fashion industry’s greenhouse gas emissions will surge by more than 5 % by 2030. 

We can’t change the fashion industry, but we can change consumer behaviour. I’ve drafted 5 conscious questions to ask yourself before you shop, to encourage sustainable purchases! Have a look 

Youtube SEO: 10 Hacks you need to know

4. What tips would you like to give marketers who are willing to build a career in e-commerce/ fashion marketing? 

 Keep your designs true to what you believe in. 

Would you wear such pieces? Are you proud of what you’re putting together? Are you still passionate about it? 

I’ve made pieces I would never wear and guess what? They never sold. 

Stay focused, passionate, and true to your art. 

About Celine ( in her own words ) 

I was born & raised to lovely Lebanese parents in Canada, surrounded by artists, musicians and Middle Eastern grace  — all of which eventually formed the basis of NAFSI’s aesthetic. 

As a teenager, I loved cutting up my clothing to make new pieces and picked up the habit of thrift shopping to repurpose old pieces! 

I never studied fashion, but as soon as I finished my university degree I decided to venture out into the industry. So I left my home town and moved halfway across the world, to an up-and-coming city; Dubai. 

That’s where my journey in fashion began. I landed an internship at a multinational fashion company and learned so much about the industry. 

That also meant that I learned about the detrimental impacts the industry has on our environment. 

So in 2017, I decided to quit my job and made a promise to find (or create) pieces that are kind to our world!  

After years of research and visits to farms and factories around the globe, I came up with NAFSI, a line of slow fashion that is always sustainably sourced & ethically made. 

Learn from Video Marketing experts

About Vidsaga

Vidsaga is a global marketplace for Startups and SMEs to create Videos. 1250+ Organizations have trusted and saved money through Vidsaga.

The post Learn about E-commerce Fashion Marketing from the expert Celine Hajjar appeared first on Vidsaga.com.

“You cannot play a Champions League game without the right players. Do not rush into hiring the most shining resume to fill in that urgent vacancy. ”

– Mauro Nardocci, Leadership and Executive Coaching at Enjoyable Success

Marketing is currently the most dynamic profession in the world.

And creating a team of professionals to market the product/ service is also very challenging.

We talked to Mauro and learned about the qualities, strategies and tactics that are considered and followed while forming a great marketing team.

Read on to learn about the same and more.

1.  What according to you are the top qualities one must look for to be a part of the marketing team?

Based on my experience the 2 qualities that really make the difference between average and outstanding performers are:

• Going the extra mile: Top marketing professionals have such a strong passion for their products and curiosity to deeply understand their consumers that they always go the extra mile, ask the extra question, and design an extra scenario. World class Marketing professionals consistently go beyond what is expected of them in order to maximize the value they create for the consumers and for the company. 

• Growth Mindset: This mental attitude is essential regardless of the department you work for, but I find it’s particularly important for marketers. 

People with a “fixed mindset”, as defined by Carol Dweck, the famous American psychologist from Stanford University who created this theory, assume that character, intelligence, and creative abilities are static givens that cannot be changed, so success is the affirmation of that fixed intelligence, an assessment of how those givens measure up against an equally fixed standard. 

Striving for success and avoiding failure becomes a way of maintaining the sense of being smart or skilled. Failure, in this view, depends on external factors or on the fact that we are just not “good” enough to face that challenge.

A person with a “growth mindset,” on the other hand, thrives on challenges and sees failure not as evidence of unintelligence but as a great opportunity for growth and for stretching our existing abilities. 

Marketers with a growth mindset show higher resilience, improve much faster and are normally much better teammates than people with a fixed mindset, as they learn from and actively seek positive criticism and find inspiration from others’ success rather than feeling threatened.

2. What strategy marketing team must follow to drive profitable action?

Defining a strategy is essentially identifying where you want to go and how you want to go there, what you want to achieve and which activities you will implement to do so. 

As such, it requires a deep understanding of the specific market, the competitive arena, and the main consumers’ drivers and barriers to purchase. 

What it’s often missed though is that it is really difficult to be sure in advance if the strategy we design is a winning one. 

So, in this ever-changing world, where very few decisions are clearly right or wrong, I found that 3 elements are really essential to create an outstanding performance, once you have designed the strategy you believe could bring you where you want to go:

1. Execution is King: A Spotless Execution is as important as the strategy, and yet often we invest less time and attention to perfect it. As Mike Tyson’s famous quote goes “Everybody has a strategy until it’s punched in the face”. 

2. Be Agile: Trying different marketing activities on a small scale, learning as much as possible and scaling up the winning activities is a key strategy to leapfrog over your competition.

3. Lead Your Way Forward: Regardless of the quality of your strategy and the experience and skill-set of your team, if you don’t motivate them with a compelling vision, show integrity, energize them through daily interactions praise their progress and help them to grow, or t create an inclusive and inspiring culture, you are likely to obtain average results at best. 

Youtube SEO: 10 Hacks you need to know

3. So, how to encourage and get the best out of your marketing team?

I think that this is the no.1 priority for any marketing executive. You cannot achieve anything significant by yourself. 

That is why over my career I dedicated a lot of effort to extensively study and test in practice the latest scientific research in order to find simple and effective ways that would allow me to consistently get the best out of any team.

What I found is in the current corporate world, our people are often stretched thin across a myriad of different activities, working long hours and often facing unsustainable stress levels. As a consequence, it is common for many to feel disengaged, uncommitted, or just not really focused. 

To change this vicious circle, it’s essential to make sure your team members know how to continuously regenerate their own energy so that they can perform at their best over time. 

After years of practice, I created my own program, called iNERGY , which is designed exactly to help people to perform better, feel better and in general enjoy their lives more.

One of the tools I use to energize my team is Relational Energy. It’s a common experience that we “catch” energy through our interactions with people – this is called “relational energy”. 

Extensive M.I.T. research shows that the experience of receiving relational energy, especially from a leader, increases motivation, attention and focus.  This translates into higher performance. 

Learn from Video Marketing experts

4. What three tips would you like to give to our community members when it comes to building a marketing team?

1. Create The Right Culture:  Diversity of Opinions and Ideas is the next frontier of Diversity and Inclusion. Work to create a culture that accepts diversity and sees conflict as a true gift for inspiration, innovation and growth. Conflict indeed is not only inevitable, but it also offers us all kinds of gifts — new ideas, refined thinking, and greater connection. We often tend to avoid conflict as it can be pretty uncomfortable to manage it on our own. That is why every high performing organization needs such a culture.

Positive Conflict is the natural consequence of an organization where everybody is free to express ideas and perspectives. That doesn’t mean encouraging unnecessary conflict but just clarifying that when natural conflicts emerge,  it is accepted and acknowledged, to get positive outcomes.  

2. Take The Time To Choose The Right People: You cannot play a Champions League game without the right players. Do not rush into hiring the most shining resume to fill that urgent vacancy. Take your time to wisely evaluate not only the talent but also the personality fit with the rest of the team. Do the same with the external agencies you work with. Go out of your comfort zone and what has been done in the past. Look for your star players. 

3. Lead Them Courageously: Being a Leader is not about being the boss and telling everyone what to do. A true Leader who shares a clear vision and purpose is the ambassador of the consumers inside the organization and fosters connections within his team and with each relevant stakeholder in order to create the maximum value for the consumers and produce the right conditions for his team to succeed. 

Check out these interesting Video Marketing Campaign Stories

About Mauro (in his own words)

I grew up in Italy, on the seaside near Rome. My family owned a small supermarket so I started being exposed to consumer purchase behaviour from a very young age. 

During those early years, I started to learn how different brand activities were impacting people’s decisions and how they were creating awareness, brand preference and Top of Mind over time. 

After 2 degrees in engineering, this passion for consumer products brought me to choose an internship at Ferrero International in Luxembourg where I started my Marketing career, surrounded by great products and amazing marketing professionals. 

After a short time, I moved to Barilla, the world leader for pasta and sauces, where I spent almost 15 years working in Marketing and Strategy around the world, reaching the role of Vice President. 

I had amazing experiences in Europe, Asia, Australia and the US. I drove business growth upwards of $100M and learned so much from world class marketing and management experts. 

I decided to become an entrepreneur at the end of 2018 to leverage my skills and expertise to create passive income streams and focus on my personal passions and interests. 

Since then I have co-started 3 successful companies, had my first daughter and learned to windsurf and play the guitar.  

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post Learn how to build a Great Marketing Team from the expert Mauro Nardocci appeared first on Vidsaga.com.

In this article, he shares his knowledge of YouTube marketing for small businesses, how marketers can create YouTube videos and the best YouTube SEO practices currently.

1. Tell us about your life journey, Ranjan?

My life journey is full of real-time lessons. I am very lucky to experience those real-time lessons since money can’t buy those experiences.

I was born in Sri Lanka to a wealthy businessman, but from childhood, we were taught how important investment and hard work is. Family expectations were very high for me to take over the family business along with my 2 brothers. Like other boys, I was playful and always wanted to become a cricketer.

Things changed dramatically when I started my higher studies in Sydney Australia. I completed my bachelor’s in E-Commerce and Information systems. Soon after my studies, I started working as an intern for one of the leading Google Adwords resellers. At that time there were just a handful of companies that were Google resellers. I had some amazing mentors and seniors who helped me to be where I am.

2. Please tell us how marketers can create YouTube videos and leverage video marketing.

Businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries

For businesses that don’t have the resources to create videos from scratch, Video Builder is a free beta tool from YouTube. You can choose from a variety of layouts based on your message and goals, customize colours and font, and quickly generate a short YouTube video (6 seconds or 15 seconds). 

3.  Is YouTube video marketing worth it for small businesses?  

Given the current environment, many businesses are shifting how they communicate and interact with their customers and are turning to videos to create new and maintain connections.

4. What are the best YouTube SEO practices currently?

Fresh original content I can’t insist on this more!  For optimal engagement on YouTube, keep our videos around the two-minute mark.

Create engaging in-depth video assets how-to tutorials, FAQs, customer reviews, Vlogs, company videos, about successful employees, workplaces, product videos, etc

5.  What hacks and tips you would like to give to someone who wants to start with Video Marketing?

For any marketer, it is important to understand Youtube marketing is a long term game and don’t look for shortcuts. 

Utilise Insights: Constantly check your Google Analytics, YouTube analytics, and the search console for traffic updates. Consumers are building new routines, harnessing the content from the presentation, and start making it a habit to look at a platform’s viewership trends to inform your creative direction and your media strategy.

Understand your viewers and come up with a variety of engaging videos. trial and error is the best solution towards user experience.

The 3 key areas for your strategy are keywords, content optimisation, and engagement.

Read my article for more information

Paid Ad Campaign Start with some paid YouTube ads, this will help you to analyze and unlock essential metrics which can be useful for optimizing the videos

Follow your favourite channel: Learn from your favourite channels and Youtubers and pick up the best practices they follow

Influencers: Look for influencers relating to your brand, product, or service. 

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post Learn why YouTube video marketing is worth for small businesses from Ranjan Ratnam appeared first on Vidsaga.com.

Invitation to join Global Marketers Community Discussion Space

Read on to know more about Marcus and YouTube video content marketing

1. Tell us about your life journey, Marcus?

My entrepreneurial journey started right before I finished my national service (NS). Most of my peers in NS were planning on going to Ivy League universities, but I wanted to try on the path less travelled. So I started an e-commerce business, selling tech accessories. Back then, I knew nothing about business, so the first thing I did was to go to a consumer electronics show to distribute flyers.

Not surprisingly, it didn’t work. So I started learning about SEO (Search Engine Optimization), and display advertising, which slowly helped to build up the revenue stream for the e-commerce business. But lucky for us, Facebook ads back then just launched around that time period, and we took advantage of it. The e-commerce store’s sales exploded, and we rode that trend well.

The business was sold to a PE firm after that. And then I started my digital agency around 2011. At our biggest point, we grew to around 35 staff members. In 2015, we got acquired by a fintech company, but 12 months into our acquisition, the agency went downhill, with debts piling up for the first time, and unpaid vendors.

So in 2017, I made the difficult decision to take over the agency again, paid off the company’s debts and unpaid vendors with my own money, and started everything from the ground up. It was a challenging turnaround attempt, but I’m proud to say that we’ve managed to turnaround the agency and even won two industry marketing awards by the end of the year.

Check out – Top 25 Global Video Marketing Disruptors

2.  Is Youtube marketing effective for small and medium enterprises?

Very! As a digital agency, we’ve been doing it ourselves to bring more traffic and leads, and the efforts have been paying dividends in recent months. We now start to offer it as a service for our clients too.

3.  How can YouTube marketers plan and start video content marketing?

There are a mix of items here. YOu want to start by using relevant keywords in your title, description and tags. More information can be found in my article here – https://www.searchenginewatch.com/2019/03/12/eight-tips-to-rank-videos-on-youtube-in-2019/

Are you a video marketing expert? Take this quiz

4. What type of video content should businesses focus on for YouTube?  

It doesn’t matter whether it’s in 2020 or 2025 here. Businesses should always focus on creating content that is edutaining (that’s a mix of educational and entertaining). There are many ways to achieve that, but you’d want to focus towards that direction.

5.  What mistakes should newbie marketers avoid when it comes to YouTube SEO?

Most people try producing content on YouTube only as a small pilot test. If you take that approach, you would never expect to see the results, I can almost guarantee you that. You’d want to focus on consistently creating content, at least once a month (better yet if you can do once weekly, or even daily!). And remember to be patient with the results. It will come, I can promise you that!

Here are the Top 40 Video Production Companies in India

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post Learn how marketers can plan and start Youtube marketing from Marcus Ho appeared first on Vidsaga.com.

Marketing is a reflection of market economics and market economies are shaped by consumers behaviours i.e. needs and wants, like and dislike, and this in-turn is shaped by brands influencing the minds of the consumers with marketing.

Do you see the endless loop of illusion?

With changing times come changing marketing plans. The birth of social media as a competing media channel for advertising has changed the narrative of digital marketing. 

Bhuvan speaks about the fundamentals of digital trade marketing, the new marketing labels created by marketers and how businesses should adapt their marketing strategy accordingly. 

Read on to know more

Check – Global Video Production Price Guide

1. What is trade marketing and how is it different from normal marketing?

Trade marketing as the name suggests is about connecting with trade partners within an industry. 

Trade marketing is not different from normal marketing; the same principles apply here too, but the way we think about strategies and conduct our marketing activities within the trade circles is a little more personal when compared to non-personal marketing done within the FMCG industry. 

E.g. A battery manufacturer would select the top 10 dealers and their families and fly them to luxurious weekend holidays to strengthen loyalty.

Another example is an FMCG brand that would incentivize high-value rewards either in cash or credit for distributors or retailers who help them achieve their annual sales goals. 

Trade marketing is an important element within the overall B2B marketing because it helps the business to acquire and engage with high-value buyers. 

The unique thing about trade marketing is that although every B2B business has to engage with high-value buyers the engagement method and degree of engagement will differ from one industry to another. 

Digital B2B trade marketing is a little different from B2B marketing in general and I believe non-digital B2B trade marketing can benefit from this new approach to grow. 

Let me explain, first up, in Digital B2B marketing, trade marketing is called partner marketing, and here identifying and scouting potential right product partners is critical and curious to the growth of a Digital product after it has achieved gained a certain market share within a certain market. 

For a Digital B2B business i.e. SaaS, to grow in adjacent markets or find new opportunities in different market segments it becomes important to find the right product partners that complement the growth and it’s a win-win for both the partners involved, here both are aligned on a common goal. 

Partner marketing is also done in B2C marketing. For example, two complementing products/brands coming together — toothpaste brand and toothbrush brand.  

Check out – Top 25 Global Video Marketing Disruptors

2. So, how has marketing evolved over the years? What has changed significantly?

I will touch upon the philosophical side of marketing, I think it is important sometimes to not see things purely from a commercial perspective to understand how things are evolving and whether it is evolving for good.

Marketing is a reflection of market economics and market economies are shaped by consumers’ behaviors i.e. needs and wants, likes and dislikes, and this in turn is shaped by brands influencing the minds of the consumers with marketing. Do you see the endless loop of illusion?

This illusion loop expands and shrinks, when this loop expands we see a lot of new categories of products emerge, some are useful to humankind and many are useless which is pushing us to consume mindlessly. 

We have only seen the loop expand in the last 100 years, it seems like the bubble needs a little correction because it has pushed us to create artificial consumerism.

Check out the example of the topic.

A brand has two functions: 

(1) to help products to differentiate themselves, 

(2) and to build trust in the minds of the consumer with the superior product offering or quality.

And branding helps in achieving these two functions by influencing the minds. 

Over the years marketers have become sophisticated and with so much competition, thanks to the prosperity engine i.e. consumerism and the model of economics that we follow in business, we have created a force i.e. loop of illusion which makes us want to push the boundaries of influencing the minds of consumers. 

This has given birth to Neuromarketing, which is nothing but a sophisticated way to say that marketers have figured out a way to influence consumers without them realising they are getting influenced aka manipulated. 

Do you see what has happened? We have forgotten the function of a brand and are only focusing on branding.

The fundamental concept of marketing and its framework has not changed; only new labels are created every passing decade. 

E.g. Now that HubSpot has grown sufficiently big, they have yet again coined a new term “Flywheel” aka customer buying decision journey. 

It was first articulated by John Dewey long-long back to understand different stages of customers’ decision journey. 

It was created in the shape of a funnel. As time passed, management consultants, like OxfordSM and McKinsey refined it and made it into a circle, it was a meaningful contribution to turn the funnel into a circle to drive the point of the “continuum”. 

With “Flywheel” HubSpot has recreated an energy-efficient wheel for B2B marketing geeks.

I am sure for many purist marketers like me, it is crazy to keep up with so many new labels. Yet can’t help but admire the creativity in packaging! Like this Flywheel, this will also keep happening endlessly! 

Who else can sell old wines in new bottles if not a marketing company? And this is the truth of every industry whether it’s digital, non-digital, or legacy.

3. How businesses should align their marketing department in future?

“I believe marketers create the future and that future is created now”. 

What I mean is, that when we make a change now, we create our future. 

We live in a world that has empowered us beyond our imagination, it is allowing every one of us to disrupt legacy industries e.g. Ather Energy an electric two-wheeler startup started by two freshers from IIT Madras.

In this context, the field of media is being constantly disrupted with new products that eventually become new media channels — The birth of Social Media as a category is the result of this. 

This has put pressure on organisations to align their marketing army to tackle this change; the immediate way to align is to add to the stack of the army. 

But eventually, businesses would ask themselves, How many human armies can they add to the stack? Businesses are limited in the resources they can purchase, and hence they have to reorganise themselves to make sure they remain aligned with any new changes that are happening at an uncatchable speed. 

And let’s face it shareholders and stakeholders both want stability in an unstable market environment, and stability can only come from having control, businesses can only control themselves the best way by putting structures, systems and processes in place, and this brings a need for reorganising the marketing department which helps the business run efficiently.

As a marketer, I would consider a couple of methods, that is, “First Principle”, “Identifying Patterns”, “Divergent Thinking”, and “Inference” as some of the ways to come up with a possible solution to a problem of finding a common structure that would align marketing with changing business needs of now and future. 

The result is the “3 Pillar of Marketing framework”; it is flexible to accommodate various shapes and sizes of organisational structure and industries.

If the readers are interested they can listen and read about it here.

4. What are some Video Marketing tactics that startups and SMEs should adopt in recent times?

I think Shoppable videos would become a big trend because of the convenience they offer both to marketers and consumers. 

With compression technology being improved massively with AI, this will explode and make an impact creativity will play the biggest role. 

About Bhuvan (in his own words)

My fascination for marketing ignited when I started working as an intern with a startup in Chennai called “Student Concepts” it was built by young professionals for the student community. 

We were in the business of helping brands connect with young audiences at colleges and schools. 

Since I had learned multimedia during my summer holidays, this designing skill came in handy while working on creating promotional material at Student Concepts besides doing many other things for the next 3 years. 

This was the time when I experienced the power to influence people with design and communication. This was the start of my journey in the field of brand and marketing. 

Then I took up a Masters in Marketing from LIBA, one of the top B-School in India to understand the framework and concepts. You can see some of my early works in designing documented on Behance.

Learn from Video Marketing experts

About Vidsaga

Vidsaga is a global marketplace for Startups and SMEs to create Videos. 1250+ Organizations have trusted and saved money through Vidsaga.

The post Learn about the Trade Marketing & evolution of marketing from expert Bhuvan Thaker appeared first on Vidsaga.com.

“Genuinely care about your customer and demonstrate it. Walk the talk. This has always been the golden rule for marketing and communication that wants to genuinely build a legendary brand that commands lifelong loyalty and respect from the customers.”

PR is not new for businesses but the underrated marketing activity has indeed evolved over the years. 

And definitely, it’s no longer just promoting a brand by leveraging a few media channels.

We talked to Tarunjeet Rattan to understand how PR has changed and the effective strategies in today’s times.  Read on to learn her actionable insights on the subject.

Are you paying high? Check – Global Video Production Price Guide

1. How does PR differ from other Marketing activities? 

PR has two parallel tracks: 

• One, that works independently to create an overall reputation that fosters trust and adds credibility to a brand/company/individual.

• Second, that works with the marketing team as a subset to amplify marketing messages and campaigns creating awareness about a specific service or product.  

2. What should every business know about Public Relations?

It is the hidden force that can cement a brand reputation into that of a legend. It is the life force that will bring alive a brand. 

The aura created by PR results in a powerful reputation, lasting impact, and deep trust. 

Youtube SEO: 10 Hacks you need to know

3. What are the effective PR strategies marketers can adopt currently?

Genuinely care about your customer and demonstrate it. Walk the talk. This has always been the golden rule for marketing and communication that wants to genuinely build a legendary brand that commands lifelong loyalty and respect from its customers. 

However, this has been brought into sharp focus this year. Brands have to live up to their marketing promise if they want to retain customers. 

The customer of today is very cost-conscious and unforgiving of false promises. Coulda shoulda woulda will kill brands. 

4. What advice would you like to give to our community members related to PR?

Understand the power that PR brings to the table before using it. Learn to use the force from the Jedi before picking up the lightsaber.

If you don’t have time then hire the Jedi. Don’t try and use the lightsaber yourself…unless you like a missing arm.  

Learn from Video Marketing experts

About Tarunjeet (in her own words)

I was introduced to the world of Herge comics early on in my life by my father and they captured my imagination, specifically Tintin and his adventures. 

I would spend hours and hours reading his stories and imagine myself as a journalist travelling the world over. This was what got my attention to communication. 

While I always had a creative flair, ‘good marks’ meant pursuing a degree in science. While I did that I also explored the field of communication. 

When I attended the Youth Festivals at Panjab University – I was blown away and then seriously started considering the possibility of a career in communication. 

While pursuing a degree in the same, my left brain took over and went through the process of elimination to understand what suited both the left and right brain. 

I did multiple internships to understand what could be the best fit for my skill sets and was fascinated by the world of PR. I won the best job in campus placements and then there was no looking back.  

Check out these interesting Video Marketing Campaign Stories

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post Learn latest PR Strategies from Tarunjeet Rattan appeared first on Vidsaga.com.

Live streaming is here to stay, and it will continue to transform education, e-commerce, events based businesses, and many other industries.

Live streaming videos are mostly not clean. Their production value is also not high, with no music to support visuals etc. yet they are getting more popular day by day. In fact, they have become an important part of marketing strategy.

Do you know why?

Because you can’t rig a live stream video and hence it looks authentic despite all its flaws.

To learn more about Live streaming, we talked to Paul. Read on to know more as he shared the evolution of this content form, how businesses have used it so far and what mistakes we as marketers should avoid when it comes to incorporating it into our marketing activities.

1. How Live streaming has evolved in the past and where is it heading?

Live streaming has been around for a long time, but due to the cost and difficulty to set up, it is only in recent years we have seen its rise. New platforms like Facebook Live, Twitch, and Periscope made live streaming more accessible to everyone.

This leads us to today, where social distancing measures affected most of us in 2020, and marketers and business owners had to find new ways to reach audiences.

We saw churches live streaming services, real estate agents hosting virtual house tours, and the rise of live e-commerce. Many businesses that adapted now use live streaming as a vital part of their marketing strategy, and in many ways, they are not going back.

In other words, live streaming is here to stay, and it will continue to transform education, e-commerce, events-based businesses, and many other industries. The ability to engage with an audience in real-time through human-to-human interaction on a big scale is a digital marketer’s dream come true.

Having said that, I believe live streaming is still in its infancy. Due to infrastructure issues, the cost, and the knowledge required to live stream, it is not nearly as widely adopted as it will be in the future. 

As costs fall and faster internet becomes accessible to more people, we will see live streaming continue to grow in a big way.

Many event-based businesses will continue to go virtual, and influencers will gain even more importance in the digital marketing space. Meanwhile, in Asia, we have seen the rise of Live e-commerce, which is now a multi-billion dollar industry. 

Many Chinese e-commerce apps have directly incorporated live streaming into their product pages. This new trend has not yet caught on in the western hemisphere, but I am sure it is just a matter of time. 

Overall, a lot is in store for live streaming in the future, and with it, many opportunities for digital marketers.

Are you paying high? Check – Global Video Production Price guide

2. What are some effective Live streaming tactics that Businesses can adopt?

Having made the case for live-streaming as a digital marketing tool, let me now share some ways you can reach new audiences with this new medium and examples I have seen recently.

Make announcements or showcase a product with live video, you can showcase your product or service in a way that engages your audience and converts sales. You can also stream announcements, events, or presentations for your business. 

Many companies like Apple, Microsoft, and General Motors have live-streamed product launches that garnered millions of views. 

Q&A (Questions & Answers) or AMA (Ask Me Anything) sessions are great opportunities for your audience to get to know you and your brand better. 

These types of streams often feel more personal and informal, which builds trust with potential customers. Educational content Live streaming how-to and explainer videos are great for engaging audiences. 

They provide value to the viewer without directly asking for a sale. For example, kitchen and crafts expert, Martha Steward streamed a series of how-to and recipe videos on Facebook Live, expanding her digital outreach.

Work with influencers Streamer-influencers have a strong relationship with their viewers as the connection is already there. Find ways to collaborate with influencers within your niche that can benefit both parties. 

In 2015, Nestles Drumstick Periscope campaign took advantage of the popular

#FirstDayOfSummer hashtag and teamed up with famous influencers who promoted their product.

The behind-the-scenes video is personally one of my favourite live-streaming tactics. With live video, you can show a company’s, behind-the-scenes operations and showcase the people behind the brand. 

BTS streams give viewers an insight into the making of the product or service, conveying transparency, and building trust.

For example, Dunkin Donuts live-streamed behind-the-scenes videos of their operations on Valentine’s day, attracting thousands of views online. But many other big brands have used this tactic as well, including Target and GE.

Know the New Things happening in Video Marketing

3. What mistakes marketers should avoid when it comes to live streaming?

In my experience, there are three common pitfalls that I see marketers fall into when it comes to live-streaming. Below is what you should keep in mind.

Have a clear plan and reason to live stream – I have seen many businesses live stream without really understanding or taking advantage of this new medium.

They don’t have a content plan or topic to cover a whole episode, leading to dead air time and disengaged viewers.  You have to find a relevant topic and understand what your audience wants to see from a live stream.

Look at your current digital marketing strategy – Find what works, and see if you can incorporate that into a live stream. As for finding topics to cover, I recommend asking your followers on social media or creating a poll.

A stream is not supposed to be super polished like a video ad. There is great value in real, raw, human-to-human interaction.

This is why we also have seen the rise of so many live streamer influencers, where their personality is the driving force. While production quality is important, focus on the human element. 

Be prepared and adaptable – Always assume that everything that can go wrong will go wrong when live-streaming. It is always good practice to check and double-check everything before going live. 

And make sure to have backup plans, equipment, and knowledgeable people willing to step in if something doesn’t work. You should be able to quickly change the plan if you need to.

Get updated with Latest Video Marketing News

About Paul (in his own words)

To start with, I want to thank Vidsaga for featuring me here. It is always a pleasure to share my knowledge with other people.

My life journey starts in a small town in Greece, where I grew up. Even as a kid, I was interested in film and video production. 

I started making my own home films at the age of ten, and never really stopped after that.

Because I was entrepreneurial (did the lemon stand thing.. yeah I know), marketing felt like a way to combine my creative and business interests. After taking up several gigs, I started gaining more experience creating video content personally and for other businesses. 

I got started by creating short videos and went on to even set up live webinars as a freelancer.

Today, I am studying filmmaking and running MediaEquipt – A site with guides and information helping thousands of video creators around the world.

A lot of what I am about to share comes from my own experience as a video marketer. So stick around, and I might even be able to teach you a thing or two!

Learn from Video Marketing experts

Invitation to join Global Marketers Community Discussion Space

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

The post Learn everything about Live Streaming videos from Paul Petropoulos appeared first on Vidsaga.com.